Prime Reasons Behind E-Commerce Boom In India

Online industry has changed the way buy things. Now, you need not to barge into a supermarket or luxury showroom to buy something; everything is just a click away. All thanks to online shopping portals, digital currency, and e-wallets, shopping has become rather a cakewalk. Who would have imagined that the E-Commerce industry will transform our lives so drastically? 

As far as India is concerned, it is basking in the glory of e-commerce boom. While the in-house businesses are flourishing well, mammoth funding raised being proofs, the market is also attracting the biggest players across the globe. B2C is the most popular form of E- commerce business in India, and B2B is also gaining a strong foothold in the same. 

There are many reasons why E-commerce is doing so well and all are pretty much interconnected. Have a quick look at all the reasons.  

An extremely convenient place for shopping  

The biggest possible advantage of buying things online is that you can save a lot of time and money. And the best part is that you are not even compromising on the quality. From seamless online payments to the quick cash on delivery, the online businesses have made transactions very quick and simple.
 

Easy access
 

E-commerce revolution in India is actually followed by the telecom revolution which actually set the base for it. Now, every Indian is connected through mobile devices and internet, which has made everything easy. All thanks, to easy internet access and availability of fast courier services in India, we are able to buy anything at the comfort of our home. 
 

Better Service:
 

A lot of online platforms provide return policy that makes it possible for many customers to return their product if they are not satisfied with the product - this has seen limited prevalence in physical stores. All the E-commerce websites give due preference to timely deliveries. Not just that, E-commerce has made Indian much more fashion and technology savvy. 
 

Extensive variety
 

Let’s admit it, the traditional brick and mortar businesses have very less variety to offer. When it comes to an online platform, it is easy to switch and toggle between websites and apps till we find the desired product. Similarly, many horizontal e-commerce businesses give multiple alternatives to a customer, expanding upon customer’s preferences.